The impact of social media on public relations and advertising is fundamentally changing the profession. A brand is now defined as the sum of all conversations taking place amongst users and it’s happening now, regardless of whether or not you are part of these conversations.
By using the Radian6 dashboard you can:
- Scan and sort viral posts related to your brand(s) and immediately know which online content is making an impact.
- Look out for online conversations that could be damaging to your brand(s).
- Track volume of buzz tied to a specific campaign and identify sites with the most influence in order to tailor your outreach.
- Uncover potential customers or partners at their “point of need”.
- Keep an eye on competitors and use a comparative graph to track share of voice.
You will be able to:
- Be the first to alert your leadership team to new issues and developments brewing online.
- Integrate social media into your crisis management practices and brand audits.
- Give your product department a new way to research target audiences and use content to inspire new marketing ideas.
- Find additional ways to track campaign effectiveness and uncover influential sites and personalities affecting your company’s brands and interests.
The Dashboard functionalities include:
- Real-time data capture; including key metrics like influencer analysis, sentiment, engagement, reach, and inbound links.
- Workflow management
- Social CRM and web analytics integration.
- An easy to use interface with text, pictures and video inside the dashboard.
- Multiple languages are supported including; English, French, Italian, German, Spanish, Dutch, Finnish, Swedish, Portuguese, Russian, Simple Chinese, Korean and Japanese.
- Numerous analysis widgets can be set up to analyse within a date range or for pre-set days.
- Segmentation by media type, regions and source.
- The most influential sites for a topic profile can be calculated based on user-weighted scoring.
